Amateur Video, Candy, Diet Coke == $10 Million

These two guys in Maine took the fact that a Mentos candy dropped into carbonated soda will produce a gusher if done right and then proceeded to produce their own version of the Bellagio water show with 101 2-liter bottles of Diet Coke and 523 mentos candy.

Mentos estimates that they’ve received $10 million of free publicity from the video that has shot up the charts on YouTube. They might also do a deal with these guys as well. It’s amazing what a little imagination, timing and the Internet can do these days.

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