These two guys in Maine took the fact that a Mentos candy dropped into carbonated soda will produce a gusher if done right and then proceeded to produce their own version of the Bellagio water show with 101 2-liter bottles of Diet Coke and 523 mentos candy.

Mentos estimates that they’ve received $10 million of free publicity from the video that has shot up the charts on YouTube. They might also do a deal with these guys as well. It’s amazing what a little imagination, timing and the Internet can do these days.