Esurance And Speed Racer A Good Match?

Is it just me or does it seem wrong that an insurance brokerage company such as esurance is doing a movie tie-in with Speed Racer?  I mean, we’re talking about a company who benefits when people are predictable (i.e. good) drivers and they’re sponsoring a movie about someone who drives recklessly.  Tell me this just doesn’t seem right from a marketing stand point.

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