Some of my friends, Stephan and Cyril, from my days at Vignette (Epicentric before the acquisition) have been building this site, Yokway, and they sent me an invite today. I gave it a try and it’s pretty cool. Louis Gray posted about it a while back and has a really great write up. The basic idea is that you trust your friends a lot more and are probably more interested in what they have to say other than people like, say, Robert Scoble.

When someone posts that you have subscribed to you see it in your feed along with their comments about the link. You also see comments and ratings by other people that have subscribed to their link. It will be interesting to see how this works if you subscribe to someone that is very popular and the comments get huge. The way the interface is now it’s hard to see if it has tools to help deal with that. Scrolling through 100 comments on a post would start to get a little daunting.

Along with seeing the link you can also add it to your “memory” which seems to be the same as starring something in Google-speak.

Overall I think it’s pretty slick and is an interesting take on social bookmarking and knowledge sharing. It’s very mature looking for a closed beta. I’m looking forward to it when they get more users behind it. I’ll let you know when it’s open for public use.